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type_genre:"Article in journal"
~isPartOf:"Business strategy review"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~type:"article"
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Business strategy review
Jahrbuch der Absatz- und Verbrauchsforschung
Handelsforschung
17
Journal of retailing and consumer services
13
The international review of retail, distribution and consumer research
9
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
8
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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International journal of retail & distribution management
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Journal of advertising research
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Marketing : ZFP ; journal of research and management
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Harvard business review : HBR
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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European journal of marketing : EJM
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European journal of operational research : EJOR
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International journal of business and emerging markets : IJBEM
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International journal of business and globalisation : IJBG
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International journal of business competition and growth : IJBCG
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International journal of economics and finance
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International journal of electronic marketing and retailing : IJEMR
1
International journal of management and decision making : IJMDM
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International journal of management reviews : IJMR
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International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
Jahrbuch Markentechnik
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Journal of agricultural & food industrial organization
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Journal of business economics : JBE
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Labelled with love
Kumar, Nirmalya
;
Crainer, Stuart
- In:
Business strategy review
18
(
2007
)
2
,
pp. 46-49
Persistent link: https://www.econbiz.de/10003475042
Saved in:
2
"Heavy User" von Handelsmarken : eine konzeptionelle und empirische Analyse zur Wirkung einer Handelsmarkenpolitik
Bauer, Hans H.
;
Görtz, Gunnar
;
Strecker, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10002767417
Saved in:
3
Zur Wettbewerbsschwäche von Verbundgruppen im Handel : eine institutionenökonomische Analyse der Beziehung zwischen Zentrale und Anschlußbetrieben
Mattmüller, Roland
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
43
(
1997
)
4
,
pp. 383-400
Persistent link: https://www.econbiz.de/10001236296
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