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type_genre:"Article in journal"
~isPartOf:"Consumer behavior review : CBR"
~subject:"Beziehungsmarketing"
~subject:"Business start-up"
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Consumer behavior review : CBR
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Journal of enterprising communities : people and places in the global economy ; JEC
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Analele Universităţii Dunărea de Jos Galaţi / 1
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Don't exclude me : being excluded in a brand community owned by other users leads consumers to avoid the brand
Schiessl, Djonata
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532239
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