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type_genre:"Article in journal"
~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of electronic commerce research : JECR"
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ECONIS (ZBW)
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1
Impact of animation and language on banner click-through rates
Zorn, Steffen
;
Olaru, Doina
;
Veheim, Thomas
;
Zhao, Sam
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
Saved in:
2
On the design of sponsored keyword advertising slot autions : an analysis of a generalized second-price auction approach
Huang, He
;
Kauffman, Robert J.
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 194-202
Persistent link: https://www.econbiz.de/10009561681
Saved in:
3
Online advertisement service pricing and an option contract
Moon, Yongma
;
Kwon, Changhyun
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 38-48
Persistent link: https://www.econbiz.de/10009561721
Saved in:
4
Mining competitor relationships from online news : a network-based approach
Ma, Zhongming
;
Pant, Gautam
;
Sheng, Olivia R. Liu
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 418-427
Persistent link: https://www.econbiz.de/10009565060
Saved in:
5
The power of many : an assessment of managing internet group purchasing
Wei, Yujie
;
Straub, Detmar W.
;
Poddar, Amit
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 19-43
Persistent link: https://www.econbiz.de/10009295579
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