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type_genre:"Article in journal"
~isPartOf:"European journal of marketing : EJM"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzschrift"
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Brand management
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Brand identity fit
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Co-branding
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European journal of marketing : EJM
The journal of brand management : an international journal
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
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Journal of international consumer marketing
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The journal of product & brand management
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na
;
Lee, Seung Hwan Mark
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805
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