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type_genre:"Article in journal"
~isPartOf:"Handelsforschung"
~source:"econis"
~subject:"Theorie"
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Die Verkaufsförderung als Kooperationsbereich zwischen Industrie und Handel
Möhlenbruch, Dirk
;
Kotschi, Bernd
- In:
Handelsforschung
14
(
2000
),
pp. 275-294
Persistent link: https://www.econbiz.de/10001473019
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Die Umsetzung einer Customer-Focus-Strategie in vertraglichen Vertriebssystemen
Töpfer, Armin
- In:
Handelsforschung
12
(
1997
),
pp. 179-206
Persistent link: https://www.econbiz.de/10001229931
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