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type_genre:"Article in journal"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of business strategy"
~subject:"Konsumentenverhalten"
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Low-cost strategy
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Is the price right? : strategies for new introductions
Docters, Rob
;
Katz, Raul
;
Bernstein, Jerry
;
Schefers, Bert
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 29-37
Persistent link: https://www.econbiz.de/10003982593
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