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type_genre:"Article in journal"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of industrial economics"
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Search: subject_exact:"Motion picture"
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International journal of advertising : the quarterly review of marketing communications
The journal of industrial economics
The American journal of economics and sociology
20
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12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Applied economics letters
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Journal of cultural economics
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ECONIS (ZBW)
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Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
2
The effectiveness of movie trailer advertising
Karray, Salma
;
Debernitz, Lidia
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 368-392
Persistent link: https://www.econbiz.de/10011689884
Saved in:
3
Box-office demand : the importance of being #1
Cabral, Luís M. B.
;
Natividad, Gabriel
- In:
The journal of industrial economics
64
(
2016
)
2
,
pp. 277-294
Persistent link: https://www.econbiz.de/10011503020
Saved in:
4
Cinematic explosion : new products, unpredictabilty and realized quality in the digital era
Waldfogel, Joel
- In:
The journal of industrial economics
64
(
2016
)
4
,
pp. 755-772
Persistent link: https://www.econbiz.de/10011721212
Saved in:
5
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
6
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
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