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type_genre:"Article in journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication"
~type:"article"
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Public relations
32
Öffentlichkeitsarbeit
32
Advertising effects
10
Consumer behaviour
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10
Werbewirkung
10
Crisis management
9
Krisenmanagement
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Advertising
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Dutta, Mohan J.
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International journal of advertising : the review of marketing communications
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
Corporate communications : an international journal
184
Journal of communication management : an international journal
138
Journal of business ethics : JOBE
87
Journal of business research : JBR
77
The accounting review : a publication of the American Accounting Association
59
Corporate social responsibility and environmental management
44
Journal of accounting & economics
44
Corporate reputation review : an international journal
42
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
Journal of communication management
36
Journal of promotion management : JPM
32
Journal of marketing communications
31
Management communication quarterly : an international journal
29
Journal of accounting and public policy
28
Business strategy and the environment
27
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
Accounting, auditing & accountability journal
22
European journal of marketing : EJM
20
Journal of business strategy
20
Business horizons
18
Business & society
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Review of accounting studies
17
Economics letters
16
Games and economic behavior
15
Journal of economic behavior & organization : JEBO
15
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
14
Harvard-Business-Manager : das Wissen der Besten
14
Journal of business communication : JBC
14
Journal of business ethics : JBE
14
Cogent business & management
13
International journal of disclosure and governance
13
Journal of accounting research
13
Journal of applied accounting research
13
The British accounting review : the journal of the British Accounting Association
13
Academy of Management journal : AMJ
12
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ECONIS (ZBW)
32
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1
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
2
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
3
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
4
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
5
What drives CSR communication effectiveness on social media? : a process-based theoretical framework and research agenda
Fernández, Paula
;
Hartmann, Patrick
;
Apaolaza, Vanessa
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 385-413
Persistent link: https://www.econbiz.de/10013209336
Saved in:
6
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
7
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
8
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
9
The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta
;
Iacobucci, Serena
;
Pagliaro, Stefano
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Saved in:
10
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
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