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type_genre:"Article in journal"
~isPartOf:"International journal of business"
~subject:"Konsumentenverhalten"
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Brand management
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Consumer behaviour
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International journal of business
The journal of brand management : an international journal
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International journal of advertising : the review of marketing communications
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Consumer interpretations of cobrands
Jones, Scott A.
;
Boush, David M.
- In:
International journal of business
26
(
2021
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10012492129
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