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type_genre:"Article in journal"
~isPartOf:"International journal of emerging markets"
~isPartOf:"International review on public and non-profit marketing"
~person:"Arasu Balasubramaniam, Senthil"
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Arasu Balasubramaniam, Senthil
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International journal of emerging markets
International review on public and non-profit marketing
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Role of celebrity in cause related marketing
Thamaraiselvan, N.
;
Arasu Balasubramaniam, Senthil
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
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