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type_genre:"Article in journal"
~isPartOf:"International journal of emerging markets"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Brand management"
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Search: subject_exact:"Cause marketing"
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Brand management
Cause-Related Marketing
28
Cause-related marketing
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Consumer behaviour
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Marketing management
16
Marketingmanagement
16
Beziehungsmarketing
11
Relationship marketing
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Corporate Social Responsibility
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Markenführung
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Brand image
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Nonprofit marketing
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Nonprofit-Marketing
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Cause marketing
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Cause related marketing
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Cause-related marketing (CRM)
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Celebrity endorsement
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Celebrity-Werbung
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Egypt
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Arasu Balasubramaniam, Senthil
1
Baghi, Ilaria
1
Duarte, Paulo
1
Gabrielli, Veronica
1
Inbaraj, J. Daniel
1
Jadeja, Ashwin
1
Jeong, Hyun Ju
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Jublee, Daniel Inbaraj
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Kasilingam, Dharun Lingam
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Kim, Jihye
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Marinho, Ana Filipa Lopes
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Natarajan, Thamaraiselvan
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Shreevastava, Richa
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Silva, Susana C.
1
Stephen, Gladys
1
Thamaraiselvan, N.
1
Thomas, Sujo
1
Vaghela, Krishnaba
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Vlačić, Božidar
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International journal of emerging markets
International review on public and non-profit marketing
European journal of marketing : EJM
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Psychology & marketing
2
The journal of brand management : an international journal
2
World review of entrepreneurship, management and sustainable development
2
AMS review : official publication of the Academy of Marketing Science
1
Agribusiness : an internat. journal
1
Analele Universităţii Dunărea de Jos Galaţi / 1
1
Asian journal of sustainability and social responsibility
1
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of academic research in economics
1
Journal of business
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of euromarketing
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Journal of marketing
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Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
1
Journal of retailing
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Nonprofit and voluntary sector quarterly
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The journal of product & brand management
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The journal of services marketing
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Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
2
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
3
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
4
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
5
Role of celebrity in cause related marketing
Thamaraiselvan, N.
;
Arasu Balasubramaniam, Senthil
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
Saved in:
6
Co-branded cause-related marketing campaigns : the importance of linking two strong brands
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009728491
Saved in:
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