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type_genre:"Article in journal"
~isPartOf:"International journal of emerging markets"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Celebrity endorsement"
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Celebrity endorsement
Cause-Related Marketing
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Cause-related marketing
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Celebrity-Werbung
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Arasu Balasubramaniam, Senthil
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Inbaraj, J. Daniel
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Sadek, Heba
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Tantawi, Passent
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Thamaraiselvan, N.
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International journal of emerging markets
International review on public and non-profit marketing
AMS review : official publication of the Academy of Marketing Science
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The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Saved in:
2
Role of celebrity in cause related marketing
Thamaraiselvan, N.
;
Arasu Balasubramaniam, Senthil
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
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