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type_genre:"Article in journal"
~isPartOf:"International journal of emerging markets"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Marketingmanagement"
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Search: subject_exact:"Cause marketing"
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Marketingmanagement
Cause-Related Marketing
28
Cause-related marketing
28
Consumer behaviour
20
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20
Marketing management
16
Beziehungsmarketing
11
Relationship marketing
11
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Cause marketing
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Egypt
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Thomas, Sujo
2
Arasu Balasubramaniam, Senthil
1
Baghi, Ilaria
1
Basil, Debra Z.
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Bhatti, Hina Yaqub
1
Bianchi, Enrique Carlos
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Boshoff, Christo
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Bouchet, Adrien
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Bowers, Josh
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Chattananon, Apisit
1
Daponte, Gaspar Gracia
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Dhir, Sanjay
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Duarte, Paulo
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Fiorani, Gloria
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Human-Van Eck, Debbie
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Jadeja, Ashwin
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Jeong, Hyun Ju
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Kasilingam, Dharun Lingam
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Kim, Jihye
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Kureshi, Sonal
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Lawley, Meredith
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Runté, Mary
1
Shapiro, Stephen L.
1
Shiwangi Singh
1
Shreevastava, Richa
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Silva, Susana C.
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International journal of emerging markets
International review on public and non-profit marketing
Journal of business ethics : JOBE
7
Journal of business research : JBR
6
Journal of marketing communications
5
Journal of nonprofit & public sector marketing
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
International journal of advertising : the quarterly review of marketing communications
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AMS review : official publication of the Academy of Marketing Science
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Cogent business & management
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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Journal for global business advancement : JGBA
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of retailing and consumer services
2
The journal of services marketing
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Analele Universităţii Dunărea de Jos Galaţi / 1
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
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Baltic journal of management
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Business ethics : a European review
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Corporate communications : an international journal
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Corporate reputation review : an international journal
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European journal of management and business economics : EJM&BE
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European journal of marketing
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Global business and finance review
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Global business review
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International journal of Indian culture and business management
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International journal of Indian culture and business management : IJICBM
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International journal of business competition and growth : IJBCG
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International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of islamic marketing and branding
1
International journal of management practice : IJMP
1
International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
2
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
3
The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
Terblanche, Nic S.
;
Boshoff, Christo
;
Human-Van Eck, Debbie
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 193-223
Persistent link: https://www.econbiz.de/10014252154
Saved in:
4
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
5
The impact of cause-related marketing campaigns on the reputation of corporations and NGOs
Bianchi, Enrique Carlos
;
Daponte, Gaspar Gracia
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10012545483
Saved in:
6
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
7
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
8
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
9
Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
Shiwangi Singh
;
Dhir, Sanjay
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012129614
Saved in:
10
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
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