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type_genre:"Article in journal"
~isPartOf:"International journal of emerging markets"
~subject:"Luxury goods"
~subject:"Thailand"
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Search: subject_exact:"Cause marketing"
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Luxury goods
Thailand
Cause-Related Marketing
3
Cause-related marketing
3
Beziehungsmarketing
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Consumer behaviour
2
Konsumentenverhalten
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Relationship marketing
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CRM luxurycampaigns
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CRM participation intention
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Cause importance
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Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
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Empathy
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Firmenimage
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Fundraising
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Generation Z
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Gerechtigkeit
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Justice
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Luxusgüter
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Marketing management
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Marketingmanagement
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Past donations
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Preis
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Preismanagement
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Price
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Bhatt, Viral
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Chattananon, Apisit
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Lawley, Meredith
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Leelayouthayothin, Lackana
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Patel, Ritesh
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Supparerkchaisakul, Numchai
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International journal of emerging markets
International journal of nonprofit & voluntary sector marketing
1
International review on public and non-profit marketing
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Journal of macromarketing
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Journal of nonprofit & public sector marketing
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Journal of retailing
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Nonprofit and voluntary sector quarterly
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Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
2
Impacts of a Thai cause-related marketing program on corporate image
Chattananon, Apisit
;
Lawley, Meredith
; …
- In:
International journal of emerging markets
3
(
2008
)
4
,
pp. 348-363
Persistent link: https://www.econbiz.de/10003782354
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