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type_genre:"Article in journal"
~isPartOf:"International journal of industrial organization"
~subject:"Markenimage"
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Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
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