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type_genre:"Article in journal"
~isPartOf:"International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association"
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Bundling strategy
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Coaching
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Feldforschung
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Fitness-Wirtschaft
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Leistungsbündel
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
International journal of sport management and marketing : IJSMM
13
Journal of sport management : the official journal of the North American Society of Sport Management
5
International journal of sports marketing & sponsorship
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Services marketing quarterly
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Sport management review
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Academia : revista Latinoamericana de administración
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Career development international : the journal for executive, consultants, academics and individuals
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European Sport management quarterly : ESMQ
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International journal of contemporary hospitality management
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Journal of business market management : jbm
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Journal of consumer behaviour : an international research review
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Journal of economics & management strategy : JEMS
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Journal of health economics
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Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
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Management research review
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Managing service quality : MSQ ; an international journal
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Soziale Welt : SozW ; Zeitschrift für sozialwissenschaftliche Forschung
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Hybrid value creation in the sports industry : the case of a Mobile Sports Companion as IT-supported product-service-bundle
Leimeister, Jan Marco
;
Knebel, Uta
;
Krcmar, Helmut
- In:
International journal of information systems in the …
2
(
2010
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10003925600
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