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type_genre:"Article in journal"
~isPartOf:"International journal of innovation management"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzschrift"
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Consumer behaviour
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Innovation
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Innovation management
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Innovationsmanagement
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New product development
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Perception
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Produktentwicklung
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Seidenstricker, Sven
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International journal of innovation management
The journal of brand management : an international journal
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
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Journal of international consumer marketing
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The journal of product & brand management
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Cogent business & management
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European journal of marketing : EJM
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Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business ethics : JOBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Does the supplier affects consumers' product performance expectations? : an analysis about the innovativeness perception
Linder, Christian
;
Seidenstricker, Sven
- In:
International journal of innovation management
21
(
2017
)
1
,
pp. 1750007-1-27
Persistent link: https://www.econbiz.de/10011671986
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