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type_genre:"Article in journal"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Market research"
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Search: subject_exact:"Wirtschaftswissenschaftliche Methode"
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International journal of market research : JMRS ; the journal of the Market Research Society
Qualitative market research : an international journal
17
Organizational research methods : ORM
9
International journal of market research
6
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5
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
6
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1
The ESRC survey resources network : opportunities for the advancement of survey methods
Lynn, Peter
;
Erens, Bob
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 295-302
Persistent link: https://www.econbiz.de/10003983459
Saved in:
2
A maximum difference scaling application for customer satisfaction researchers
Garver, Michael S.
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10003863679
Saved in:
3
Unravelling concealed cognitive structures : generalised linear modelling of hierarchical value maps
Chou, Ting-jui
;
Wong, Veronica
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 521-542
Persistent link: https://www.econbiz.de/10003863687
Saved in:
4
Building better causal models to measure the relationship between attitudes and customer loyality
Martinez Garcia, Jose Antonio
;
Martinez Caro, Laura
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 437-447
Persistent link: https://www.econbiz.de/10003746151
Saved in:
5
Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
Saved in:
6
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre
;
Money, Arthur
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
2
,
pp. 257-274
Persistent link: https://www.econbiz.de/10003436748
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