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type_genre:"Article in journal"
~isPartOf:"International journal of nonprofit & voluntary sector marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Werbewirkung"
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International journal of nonprofit & voluntary sector marketing
Journal of business research : JBR
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ECONIS (ZBW)
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1
Generous charity to preserve green image? : exploring linkage between strategic donations and environmental misconduct
Wu, Bao
;
Jin, Chenfei
;
Monfort, Abel
;
Hua, Danni
- In:
Journal of business research : JBR
131
(
2021
),
pp. 839-850
Persistent link: https://www.econbiz.de/10012545021
Saved in:
2
Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina
;
Baxter, Stacey
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
Saved in:
3
Developing personal attachment to a physically active charity event
Snelgrove, Ryan
;
Wood, Laura
;
Havitz, Mark E.
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 133-140
Persistent link: https://www.econbiz.de/10010351652
Saved in:
4
Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010351667
Saved in:
5
Charity brand personality: can smaller charitable organizations leverage their brand's personality to influence giving
Stebbins, Elizabeth
;
Hartman, Rosanne L.
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010388218
Saved in:
6
Marketing charitable bequests to lawyers
McGregor-Lowndes, Myles
;
Hannah, Frances
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009709038
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