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type_genre:"Article in journal"
~isPartOf:"International journal of revenue management : IJRM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The international journal of human resource management"
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Search: subject_exact:"Price discount"
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Low-cost strategy
17
Niedrigpreisstrategie
17
Airline
8
Fluggesellschaft
8
Consumer behaviour
4
Human Resource Management
4
Konsumentenverhalten
4
Personalmanagement
4
Beschäftigungssystem
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Pricing strategy
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3
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Malaysia
2
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price promotions
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pricing
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Airtran Airways <Orlando, Fla.>
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2
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1
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1
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1
Eng, Li Li
1
Grewal, Dhruv
1
Gu, Zheyin
1
Guha, Abhijit
1
Harvey, Geraint
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Waring, Peter
1
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1
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1
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International journal of revenue management : IJRM
Journal of marketing research : JMR
The international journal of human resource management
Journal of air transport management
145
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of retailing and consumer services
14
Journal of business research : JBR
13
Journal of retailing
13
Tourism economics : the business and finance of tourism and recreation
11
Journal of revenue and pricing management
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European journal of operational research : EJOR
6
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
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Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
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Harvard-Business-Manager : das Wissen der Besten
3
International journal of hospitality management
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International journal of production economics
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Journal of business strategy
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Journal of the Academy of Marketing Science
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Journal of transport economics & policy : JTEP
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Journal of transport economics and policy
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Modern economy
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Omega : the international journal of management science
3
Regional studies : official journal of the Regional Studies Association
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Scientific Annals of Economics and Business
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ECONIS (ZBW)
17
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1
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10
of
17
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date (oldest first)
1
Competition and profits in the airline industry : the case of AirAsia and Malaysia Airlines
Eng, Li Li
;
Thanyaluk Vichitsarawong
- In:
International journal of revenue management : IJRM
11
(
2019
)
1/2
,
pp. 126-150
Persistent link: https://www.econbiz.de/10012252041
Saved in:
2
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
3
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
4
Determining consumers' discount rates with field studies
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
Saved in:
5
Repositioning dynamics and pricing strategy
Ellickson, Paul B.
;
Misra, Sanjog
;
Nair, Harikesh
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 750-772
Persistent link: https://www.econbiz.de/10009688824
Saved in:
6
The influence of price discount versus bonus pack on the preference for virtue and vice foods
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008858623
Saved in:
7
Warm glow or cold, hard cash? : social identify effects on consumer choice for donation versus discount promotions
Winterich, Karen Page
;
Barone, Michael J.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 855-868
Persistent link: https://www.econbiz.de/10009348948
Saved in:
8
Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin
;
Yang, Sha
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
Saved in:
9
Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
Saved in:
10
Special issue: HRM in the airline industry
Gittell, Jody Hoffer
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003971855
Saved in:
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