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type_genre:"Article in journal"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Online-Marketing"
~type_genre:"Working Paper"
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Online-Marketing
Marketing management
40
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Consumer behaviour
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Amirkhanpour, Monaliz
1
Anderson, Phil
1
Baccarella, Christian V.
1
Riskos, Kyriakos
1
Scheiner, Christian Willi
1
Sherman, Cherie Ann
1
Thrassou, Alkis
1
Trefzger, Timm Florian
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Tsourvakas, George
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Voigt, Kai-Ingo
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Yfantidou, Ioanna
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
24
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of strategic marketing
11
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
European research studies
7
International journal of advertising : the review of marketing communications
7
Marketing intelligence & planning
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of retailing and consumer services
6
Business horizons
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of economic research
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of marketing analytics : JMA
4
The marketing review
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
Central European business review : CEBR
3
Cogent business & management
3
Expert journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic customer relationship management : IJECRM
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
2
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
3
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
4
A discussion of new business models for 3D printing
Anderson, Phil
;
Sherman, Cherie Ann
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 280-294
Persistent link: https://www.econbiz.de/10003602030
Saved in:
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