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type_genre:"Article in journal"
~isPartOf:"Jahrbuch Handelsmanagement"
~type_genre:"Aufsatzsammlung"
~type_genre:"Mikroform"
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Brand management
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Ahlert, Dieter
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Olbrich, Rainer
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Jahrbuch Handelsmanagement
Handelsforschung
17
Journal of retailing and consumer services
13
The international review of retail, distribution and consumer research
9
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
8
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
6
International journal of retail & distribution management
5
Journal of advertising research
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Marketing : ZFP ; journal of research and management
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Springer eBook Collection / Business and Economics
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Akzente
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Harvard business review : HBR
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SpringerLink / Bücher
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Die Betriebswirtschaft : DBW
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Zeitschrift für das gesamte Genossenschaftswesen : ZfgG
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Accounting, business & financial history
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Administrative Sciences : open access journal
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Applied economics
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Business strategy review
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Economie & prévision : EP
1
Edition Lebensmittel Zeitung
1
Edition Lebensmittel-Zeitung
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of business competition and growth : IJBCG
1
International journal of economics and finance
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management and decision making : IJMDM
1
International journal of management reviews : IJMR
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Electronic retailing
Ahlert, Dieter
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001670411
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Vertikales Marketing und Markenführung im Zeichen von Category-Management
Ahlert, Dieter
(
ed.
);
Olbrich, Rainer
(
contributor
); …
-
2001
-
1. Auflage
Persistent link: https://www.econbiz.de/10001597377
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