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type_genre:"Article in journal"
~isPartOf:"Journal of advertising research"
~subject:"Kommunikation"
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Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
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