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type_genre:"Article in journal"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Strategy & leadership : a publication of Strategic Leadership Forum"
~person:"Makienko, Igor"
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Consumer behaviour
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Strategy & leadership : a publication of Strategic Leadership Forum
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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