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type_genre:"Article in journal"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~type_genre:"Book review"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Sportpolitik"
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Professional sports
3
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3
Sport
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Sport policy
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Sportpolitik
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Sports
3
Sports marketing
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Athletes
1
Brand image
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Event marketing
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Kommunikationsmedien
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Management
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Social marketing
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Sport event
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event attitude
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experiential marketing
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Article in journal
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Chun, Eunha
1
Gordon, Brian S.
1
James, Jeffrey
1
James, Jeffrey D.
1
Kim, Kihan
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Ko, Eunju
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Ko, Jane
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Lee, Jieun
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
European Sport management quarterly : ESMQ
96
Sport management review
73
Journal of sport management : the official journal of the North American Society of Sport Management
52
International journal of sport management and marketing : IJSMM
44
International journal of sport finance
10
European journal of operational research : EJOR
9
International journal of sports marketing & sponsorship
8
Tourism management perspectives : TMP
8
Sport, Business and Management : an international journal ; SBM
7
Tourism economics : the business and finance of tourism and recreation
7
Contemporary economic policy : a journal of Western Economic Association International
6
Interfaces : the INFORMS journal on the practice of operations research
6
Journal of sports economics
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
European research studies
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Applied economics
3
International journal of event and festival management
3
Journal of change management : an international journal
3
Management decision : MD
3
Public management review
3
The international journal of management education
3
The journal of business & industrial marketing
3
Tourism management : research, policies, practice
3
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
2
Economic research
2
Economics of education review
2
Enlightening tourism : ET ; a pathmaking journal
2
IMA journal of management mathematics
2
International journal of contemporary hospitality management
2
Journal of business economics and management
2
Journal of vacation marketing
2
Revue économique et sociale : RES ; bulletin de la Société d'Etudes Economiques et Sociales
2
The journal of media economics
2
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
Asia-Pacific economic history review : a journal of economic, business & social history
1
Asian business & management
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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Sport marketing and media research : contributions from the global network of scholars in sport management
Kim, Kihan
;
James, Jeffrey
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10010406135
Saved in:
2
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
3
A societal perspective of sport : scale development in two settings
Naylor, Michael
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
Saved in:
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