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type_genre:"Article in journal"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Strategy & leadership : a publication of Strategic Leadership Forum"
~subject:"Pricing strategy"
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Pricing strategy
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Journal of marketing research : JMR
Strategy & leadership : a publication of Strategic Leadership Forum
Journal of retailing and consumer services
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Journal of air transport management
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European journal of operational research : EJOR
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Journal of business research : JBR
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International journal of hospitality management
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
3
Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
Saved in:
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