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type_genre:"Article in journal"
~isPartOf:"Journal of marketing research : JMR"
~person:"Fernandes, Daniel"
~person:"Sinkovics, Rudolf R."
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The anchor contraction effect in international marketing research
Langhe, Bart de
;
Puntoni, Stefano
;
Fernandes, Daniel
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
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