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~isPartOf:"Journal of marketing research : JMR"
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Categorization effects in value judgments : averaging bias in evaluating combinations of vices and virtues
Chernev, Alexander
;
Gal, David
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 738-747
Persistent link: https://www.econbiz.de/10009235356
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2
Can McDonald's food ever be considered healthful? : metacognitive experiences affect the perceived understanding of a brand
Lee, Kyoungmi
;
Shavitt, Sharon
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 222-233
Persistent link: https://www.econbiz.de/10003827938
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