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type_genre:"Article in journal"
~isPartOf:"Journal of media business studies"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Fernsehkonsum"
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Fernsehnutzung
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Television usage
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1926-2011
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Broadcasting finance
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Fernsehwerbung
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Finland
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Ala-Fossi, Marko
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Klopfenstein, Bruce C.
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Journal of media business studies
Journal of advertising research
12
Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
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Digital peripheries : the online circulation of audiovisual content from the small market perspective
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Digital transformation in journalism and news media : media management, media convergence and globalization
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International journal on media management : JMM
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JMM : the international journal on media management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of sport management : the official journal of the North American Society of Sport Management
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The journal of media economics
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Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
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Behavioral Economics und Wirtschaftspolitik
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Contemporary economic policy : a journal of Western Economic Association International
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
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Econophysics of agent-based models
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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Handbook of research on managerial practices and disruptive innovation in Asia
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International journal of sport finance
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Journal of advertising
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Management kreativitätsintensiver Prozesse : Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
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Strategic marketing cases in emerging markets
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The World Bank economic review : WBER
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The economic record : er
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Social obsolescence of the TV fee and the financial crisis of Finnish public service media
Ala-Fossi, Marko
- In:
Journal of media business studies
9
(
2012
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10009578711
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The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C.
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
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