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type_genre:"Article in journal"
~isPartOf:"Journal of strategic marketing"
~subject:"Online-Marketing"
~subject:"SME"
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Online-Marketing
SME
Marketing management
183
Marketingmanagement
183
Firm performance
30
Unternehmenserfolg
30
Beziehungsmarketing
28
Relationship marketing
28
market orientation
25
Strategic management
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Strategisches Management
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Gilmore, Audrey
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Journal of strategic marketing
Journal of business research : JBR
47
Industrial marketing management : the international journal for industrial and high-tech firms
29
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The journal of business & industrial marketing
18
Marketing intelligence & planning
17
Cogent business & management
14
Journal of research in marketing and entrepreneurship
13
European journal of marketing : EJM
11
Journal of marketing communications
11
European research studies
10
Journal of marketing management : MM
10
Journal of the Academy of Marketing Science
10
International entrepreneurship and management journal
9
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
The marketing review
9
International business review : the official journal of the European International Business Academy
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
International journal of advertising : the review of marketing communications
7
Journal of retailing and consumer services
7
Journal of small business strategy
7
The journal of brand management : an international journal
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of economic perspectives : IJEP
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International marketing review
6
Journal of advertising research
6
Journal of promotion management : JPM
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Marketing i menedžment innovacij : m&mi
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
International journal of economic research
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of retail & distribution management
5
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ECONIS (ZBW)
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
3
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
4
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran
;
Fathollahzadeh, Zeinab
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
Saved in:
5
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
6
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
7
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
8
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
9
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
10
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
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