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type_genre:"Article in journal"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Advertising effects"
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Advertising effects
Airline
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Fluggesellschaft
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Consumer behaviour
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Dienstleistungsqualität
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Service quality
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Air transport
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Luftverkehr
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airlines
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Cervera-Taulet, Amparo
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Hyun, Sunghyup Sean
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Kim, Insin
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Kim, Seontaik
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Schlesinger, Ma. Walesska
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Yagüe Guillén, María Jésus
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Journal of travel and tourism marketing
Journal of air transport management
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International journal of organizational analysis
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Journal of Tourism, Heritage & Services Marketing : JTHSM
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Journal of promotion management : JPM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Nepalese journal of economics : a publication of Uniglobe College
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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2
Influence of advertising on brand personality in the airline sector : the case of Spain
Cervera-Taulet, Amparo
;
Schlesinger, Ma. Walesska
; …
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 445-454
Persistent link: https://www.econbiz.de/10010199567
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