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type_genre:"Article in journal"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Brand image"
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Search: subject_exact:"Online-Netzwerk"
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Brand image
Social Web
52
Social web
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Internet marketing
29
Online-Marketing
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Holiday behaviour
24
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social media
23
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Perdue, Richard R.
2
Shin, Hakseung
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Ben-Shaul, Michal
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King, Ceridwyn
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Li, Xiang
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Pan, Steve
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Reichel, Arie
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
62
The journal of product & brand management
39
The journal of brand management : an international journal
36
Journal of retailing and consumer services
33
International journal of internet marketing and advertising : IJIMA
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing communications
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Tourism management : research, policies, practice
12
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Marketing intelligence & planning
10
Psychology & marketing
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
9
Journal of internet commerce
9
Journal of fashion marketing and management
8
Business horizons
7
Journal of marketing
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Technological forecasting & social change : an international journal
7
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
International journal of technology marketing : IJTMkt
6
Journal of strategic marketing
6
European Sport management quarterly : ESMQ
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
International journal of sport management and marketing : IJSMM
5
Journal of electronic commerce research : JECR
5
Journal of global marketing
5
Journal of service management
5
European journal of marketing
4
European journal of marketing : EJM
4
Global business review
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ECONIS (ZBW)
6
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
3
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
4
A meeting of the minds : exploring the core-periphery structure and retrieval paths of destination image using social network analysis
Wang, Yuan
;
Li, Xiang
;
Lai, Kun
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
5
,
pp. 612-626
Persistent link: https://www.econbiz.de/10011915513
Saved in:
5
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
6
Using Chinese travel blogs to examine perceived destination image : the case of New Zealand
Sun, Minghui
;
Ryan, Chris
;
Pan, Steve
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
4
,
pp. 543-555
Persistent link: https://www.econbiz.de/10011296027
Saved in:
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