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type_genre:"Article in journal"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Horváth, Csilla"
~type_genre:"Statistics"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Moderating factors of immediate, gross, and net cross-brand effects of price promotions
Horváth, Csilla
;
Fok, Dennis
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 127-152
Persistent link: https://www.econbiz.de/10009725692
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