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type_genre:"Article in journal"
~isPartOf:"The journal of product & brand management"
~subject:"Data Mining"
~subject:"Internet marketing"
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Search: subject_exact:"Viral marketing"
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Data Mining
Internet marketing
Viral marketing
29
Virales Marketing
29
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
20
Markenimage
20
Brand management
19
Markenführung
19
Social Web
17
Social web
17
Brand
13
Markenartikel
13
Online-Marketing
13
Beziehungsmarketing
10
Relationship marketing
10
Social media
8
Brand love
7
Emotion
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Word-of-mouth
7
Online retailing
4
Online-Handel
4
Self-expressive brands
4
Brand hate
3
Brand loyalty
3
Brand trust
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Customer integration
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Customer satisfaction
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Kundenintegration
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Kundenzufriedenheit
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Social network
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Soziales Netzwerk
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Arbeitskräfte
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Arbeitsverhalten
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EWOM
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Article in journal
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English
13
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Amelia, Maria Veronica
1
Augusto, Mário Gomes
1
Breazeale, Mike
1
Brunner, Christian Boris
1
Caemmerer, Barbara
1
Cicek, Mesut
1
De Maeyer, Peter
1
Dennhardt, Severin
1
Dobele, Angela
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Füller, Johann
1
Hautz, Julia
1
Hutter, Katja
1
Jevons, Colin
1
Kim, Hye-yŏng
1
Kutlubay, Omer Cem
1
Langaro, Daniela
1
Le Nguyen Hoang
1
Le Thanh Tung
1
Lo, Pei-San
1
Lopez, Manuela
1
Lynn, Theo
1
Muzellec, Laurent
1
Nascimento, Rita
1
Ooi, Keng-Boon
1
Palazon, Mariola
1
Powell, Ashleigh
1
Sicilla, María
1
Song, Sanga
1
St. Davčik, Nebojša
1
Stavros, Constantino
1
Stefuryn, Maryana
1
Stevens, Jennifer L.
1
Tan, Garry Wei-Han
1
Theadora, Clarissa
1
Torres, Pedro M.
1
Turley, Darach
1
Ullrich, Sebastian
1
Wallace, Elaine
1
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The journal of product & brand management
Journal of business research : JBR
77
International journal of hospitality management
52
Journal of retailing and consumer services
47
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Tourism management : research, policies, practice
33
Journal of marketing communications
31
Electronic commerce research
29
Information systems research : ISR
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
21
Journal of management information systems : JMIS
21
International journal of contemporary hospitality management
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of marketing
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
International journal of consumer studies
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
International journal of advertising : the quarterly review of marketing communications
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
11
International journal of electronic commerce : IJEC
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Tourism management perspectives : TMP
10
Cogent business & management
9
International journal of business information systems : IJBIS
9
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ECONIS (ZBW)
13
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1
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
2
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
3
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
4
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
5
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
6
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
7
Transmission of negative brand-relevant content on social media
Powell, Ashleigh
;
Stavros, Constantino
;
Dobele, Angela
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10013393671
Saved in:
8
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
9
Social network sites : early adopters' personality and influence
Lynn, Theo
;
Muzellec, Laurent
;
Caemmerer, Barbara
; …
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10011666444
Saved in:
10
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
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