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type_genre:"Article in journal"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Rosa, Jose Antonio"
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The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of marketing education : JME
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The interplay of customer and product innovation dynamics : an exploratory study
Bohlmann, Jonathan D.
;
Spanjol, Jelena
;
Qualls, William J.
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 228-244
Persistent link: https://www.econbiz.de/10009723190
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2
How many and what kind? : the role of strategic orientation in new product ideation
Spanjol, Jelena
;
Qualls, William J.
;
Rosa, Jose Antonio
- In:
The journal of product innovation management : an …
28
(
2011
)
2
,
pp. 236-250
Persistent link: https://www.econbiz.de/10008933438
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