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type_genre:"Article in journal"
~language:"deu"
~subject:"Betriebliche Wertschöpfung"
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Wertkettengestaltung in der Fashion-Branche : "vertikales" Marketing von Systemmarken
Swoboda, Bernhard
;
Janz, Markus
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
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,
pp. 11-16
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