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type_genre:"Article in journal"
~language:"eng"
~person:"Davie, Shanta S. K."
~person:"Kozak, Robert"
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Branding as a communications strategy : a framework for desired brand identity
Robichaud, François
;
Richelieu, André
;
Kozak, Robert
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 712-734
Persistent link: https://www.econbiz.de/10009576040
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2
Integrating transactional and relational exchange into the study of exchange orientation in customer relationships
Lefaix-Durand, Aurélia
;
Kozak, Robert
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 1003-1025
Persistent link: https://www.econbiz.de/10003902415
Saved in:
3
Accounting and reform initiatives: making sense of situation-specific resistance to accounting
Davie, Shanta S. K.
-
2004
Persistent link: https://www.econbiz.de/10003388878
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