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type_genre:"Article in journal"
~person:"Anabila, Peter"
~subject:"Markenimage"
~type_genre:"Lehrbuch"
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Brand positioning and business performance of alcoholic beverage firms in an emerging market context : the mediation effect of brand equity
Ameyibor, Leeford Edem Kojo
;
Anabila, Peter
;
Saini, …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 133-154
Persistent link: https://www.econbiz.de/10012886223
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