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type_genre:"Article in journal"
~person:"Baccarella, Christian V."
~person:"Karvonen, Matti"
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Druckindustrie
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Article in journal
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Baccarella, Christian V.
Karvonen, Matti
Beltagui, Ahmad
3
Bushway, Shawn
2
Ciocanel, Maria-Veronica
2
Faullant, Rita
2
Garmulewicz, Alysia
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International journal of business environment : IJBE
1
International journal of business innovation and research
1
International journal of innovation and technology management
1
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
2
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
3
Build-up of understanding of technological convergence : evidence from printed intelligence industry
Karvonen, Matti
;
Lehtovaara, Matti
;
Kässi, Tuomo
- In:
International journal of innovation and technology …
9
(
2012
)
3
,
pp. 1-24
Persistent link: https://www.econbiz.de/10009668301
Saved in:
4
Technological innovation strategies in converging industries
Karvonen, Matti
;
Kässi, Tuomo
;
Kapoor, Rahul
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 391-410
Persistent link: https://www.econbiz.de/10008798787
Saved in:
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