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type_genre:"Article in journal"
~person:"Bakir, Ali"
~person:"Rajagopal"
~type_genre:"Textbook"
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Freizeitwirtschaft
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International journal of leisure and tourism marketing : IJLTM
4
Journal of hospitality marketing & management
1
Qualitative research in organizations and management : an international journal
1
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ECONIS (ZBW)
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Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
2
Editorial: co-creating leisure and tourism destination branding strategies
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011642325
Saved in:
3
Editorial: architecting destination brands in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 109-111
Persistent link: https://www.econbiz.de/10009658332
Saved in:
4
Special issue: Creating value in leisure and tourism
Rajagopal
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008823254
Saved in:
5
"Touristic fun" : motivational factors for visiting Legoland Windsor Theme Park
Bakir, Ali
;
Baxter, Suzanne G.
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 407-424
Persistent link: https://www.econbiz.de/10009130529
Saved in:
6
Unpacking complexity pinning down the "elusiveness" of strategy : a grounded theory in leisure and cultural organisations
Bakir, Ali
;
Bakir, Vian
- In:
Qualitative research in organizations and management : …
1
(
2006
)
3
,
pp. 152-172
Persistent link: https://www.econbiz.de/10003590930
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