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type_genre:"Article in journal"
~person:"Balabanis, George"
~subject:"Country of origin"
~subject:"Globalization"
~type_genre:"Guidebook"
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Balabanis, George
Cleveland, Mark
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5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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ECONIS (ZBW)
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A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George
;
Siamagka, Nikoletta Theofania
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
Saved in:
2
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
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