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type_genre:"Article in journal"
~person:"Balachander, S."
~type_genre:"Statistics"
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Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
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