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type_genre:"Article in journal"
~person:"Bang, Nguyen"
~person:"Dennis, Charles"
~type:"article"
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Corporate reputation
9
Firmenimage
9
Public relations
9
Öffentlichkeitsarbeit
9
Corporate communication
3
Corporate image
3
Reputation
3
Brand image
2
Corporate culture
2
Markenimage
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Unternehmenskultur
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Website
2
corporate communication
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1
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Bibliometrics
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Bibliometrie
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Brand management
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Brand reputation
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Celebrity endorsement
1
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1
China
1
Communication
1
Computer-mediated communication
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Consumer behaviour
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Corporate Social Responsibility
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Corporate identity
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Corporate identity management
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Corporate personality
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Corporate social responsibility
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Corporate website
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Corporate website favorability
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Aufsatz in Zeitschrift
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Bang, Nguyen
Dennis, Charles
Melewar, T. C.
20
Hussainey, Khaled
17
Zerfaß, Ansgar
14
Coombs, W. Timothy
11
Pang, Augustine
11
Balmer, John M. T.
9
Kim, Sora
9
Patten, Dennis M.
9
Waters, Richard D.
9
Cho, Charles H.
8
Foroudi, Pantea
8
Kitchen, Philip J.
8
Komodromos, Marcos
8
Nielsen, Anne Ellerup
8
Romenti, Stefania
8
Cormier, Denis
7
Fischer, Thomas M.
7
Merkl-Davies, Doris M.
7
Morsing, Mette
7
Podnar, Klement
7
Ravazzani, Silvia
7
Saxton, Gregory D.
7
Aggarwal, Kirti
6
Bertomeu, Jeremy
6
Bortree, Denise Sevick
6
Claeys, An-Sofie
6
García-Sánchez, Isabel-María
6
Holladay, Sherry J.
6
Ingenhoff, Diana
6
Johansen, Winni
6
Magnan, Michel
6
Meng, Juan
6
Siano, Alfonso
6
Andersen, Sophie Esmann
5
Brennan, Niamh M.
5
De Villiers, Charl
5
Dumay, John
5
Etter, Michael
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Qualitative market research : an international journal
3
Journal of marketing communications
2
Corporate reputation review : an international journal
1
European business review
1
Journal of business research : JBR
1
The marketing review
1
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ECONIS (ZBW)
9
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9
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
3
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
4
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
5
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
6
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
7
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
8
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
9
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
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