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type_genre:"Article in journal"
~person:"Bang, Nguyen"
~type_genre:"Aufsatzsammlung"
~type_genre:"Ratgeber"
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Corporate reputation
8
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8
Öffentlichkeitsarbeit
8
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3
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3
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2
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corporate communication
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Bang, Nguyen
Melewar, T. C.
23
Zerfaß, Ansgar
23
Hussainey, Khaled
18
Bruhn, Manfred
17
Coombs, W. Timothy
14
Röttger, Ulrike
13
Pang, Augustine
11
Balmer, John M. T.
10
Kim, Sora
10
Foroudi, Pantea
9
Patten, Dennis M.
9
Podnar, Klement
9
Romenti, Stefania
9
Waters, Richard D.
9
Adlmaier-Herbst, Dieter Georg
8
Cho, Charles H.
8
Esch, Franz-Rudolf
8
Holladay, Sherry J.
8
Ingenhoff, Diana
8
Kitchen, Philip J.
8
Komodromos, Marcos
8
Langner, Tobias
8
Nielsen, Anne Ellerup
8
Bentele, Günter
7
Cormier, Denis
7
Fischer, Thomas M.
7
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7
Morsing, Mette
7
Piwinger, Manfred
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Saxton, Gregory D.
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6
Bertomeu, Jeremy
6
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Claeys, An-Sofie
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Qualitative market research : an international journal
3
Journal of marketing communications
2
Corporate reputation review : an international journal
1
International studies of management and organization
1
The marketing review
1
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ECONIS (ZBW)
8
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1
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
3
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
4
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
5
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
6
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
7
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
8
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
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