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type_genre:"Article in journal"
~person:"Breuer, Christoph"
~person:"Drèze, Xavier"
~person:"Rajagopal"
~type_genre:"Textbook"
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Search: subject_exact:"Ferris wheel"
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Freizeitwirtschaft
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4
Brand management
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Breuer, Christoph
Drèze, Xavier
Rajagopal
Milman, Ady
7
Torres, Edwin N.
5
Hughes, Paul
4
Li, Xiang
4
Cornelis, Pieter C. M.
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Fu, Xiaoxiao
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Pawlowski, Tim
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Cha, JaeMin
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Cheng, Tien-Ming
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Demir, Ender
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International journal of leisure and tourism marketing : IJLTM
4
Applied economics
1
European Sport management quarterly : ESMQ
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
2
Editorial: co-creating leisure and tourism destination branding strategies
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011642325
Saved in:
3
Editorial: architecting destination brands in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 109-111
Persistent link: https://www.econbiz.de/10009658332
Saved in:
4
Expenditure elasticities of the demand for leisure services
Pawlowski, Tim
;
Breuer, Christoph
- In:
Applied economics
44
(
2012
)
25/27
,
pp. 3461-3477
Persistent link: https://www.econbiz.de/10009619767
Saved in:
5
Special issue: Creating value in leisure and tourism
Rajagopal
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008823254
Saved in:
6
The demand for sports and recreational services: empirical evidence from Germany
Pawlowski, Tim
;
Breuer, Christoph
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 5-34
Persistent link: https://www.econbiz.de/10008937449
Saved in:
7
Real-time evaluation of e-mail campaign performance
Bonfrer, Andre
;
Drèze, Xavier
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 251-263
Persistent link: https://www.econbiz.de/10003843298
Saved in:
8
An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
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