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type_genre:"Article in journal"
~person:"Cavusgil, Erin"
~subject:"Pharmaceutical industry"
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Pharmaceutical industry
Pharmaindustrie
5
Strategic alliance
3
Strategische Allianz
3
Knowledge management
2
Knowledge transfer
2
Marketing management
2
Marketingmanagement
2
Wissensmanagement
2
Wissenstransfer
2
Advertising effects
1
Estimation
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Inter-firm cooperation
1
Knowledge
1
Knowledge breadth
1
Knowledge depth
1
Market entry
1
Market leader
1
Markteintritt
1
Marktführer
1
New product development
1
Portfolio selection
1
Portfolio-Management
1
Produktentwicklung
1
R&D alliance portfolio
1
R&D alliances
1
Schätzung
1
USA
1
United States
1
Unternehmenskooperation
1
Werbewirkung
1
Wissen
1
and incremental return
1
combinative capability
1
innovation
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Article in journal
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English
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Cavusgil, Erin
Grabowski, Henry G.
14
Lichtenberg, Frank R.
14
Riccaboni, Massimo
11
Kale, Dinar
10
Mahlich, Jörg C.
10
Mehralian, Gholamhossein
10
Danzon, Patricia Munch
9
Granlund, David
9
Pammolli, Fabio
9
Berndt, Ernst R.
8
Cockburn, Iain
8
Dalen, Dag Morten
8
Vernon, John A.
8
Vernon, John M.
8
Comanor, William S.
7
Higgins, Matthew J.
7
Kyle, Margaret K.
7
Lo, Andrew W.
7
Nauriyal, D. K.
7
Orsenigo, Luigi
7
Rudholm, Niklas
7
Scherer, Frederic M.
7
Brekke, Kurt R.
6
Chatterjee, Chirantan
6
Lakdawalla, Darius
6
Malerba, Franco
6
Stargardt, Tom
6
Alkhateeb, Fadi M.
5
Banerjee, Tannista
5
Chataway, Joanna
5
Dash, Sampada Kumar
5
Davis, Joel J.
5
DiMasi, Joseph A.
5
Diestre, Luis
5
Drake, Keith M.
5
Duysters, Geert
5
Fischer, Marc
5
Garattini, Livio
5
Golec, Joseph
5
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Health marketing quarterly
1
International journal of innovation management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business research : JBR
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
5
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1
Knowledge breadth and depth development through successful R&D alliance portfolio configuration : an empirical investigation in the pharmaceutical industry
Xu, Shichun
;
Cavusgil, Erin
- In:
Journal of business research : JBR
101
(
2019
),
pp. 402-410
Persistent link: https://www.econbiz.de/10012103408
Saved in:
2
Number of R&D alliances and innovation output : nonlinear relationship evidence from the pharmaceutical industry
Xu, Shichun
;
Cavusgil, Erin
;
Deligonul, Seyda
- In:
International journal of innovation management
20
(
2016
)
6
,
pp. 1650060-1-22
Persistent link: https://www.econbiz.de/10011603882
Saved in:
3
Complements or substitues? : Internal technological strength, competitor alliance participation, and innovation development
Xu, Shichun
;
Wu, Fang
;
Cavusgil, Erin
- In:
The journal of product innovation management : an …
30
(
2013
)
4
,
pp. 750-762
Persistent link: https://www.econbiz.de/10009771320
Saved in:
4
Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry
Cavusgil, Erin
;
Deligonul, Z. Seyda
;
Calantone, Roger J.
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10009241543
Saved in:
5
Are pharmaceutical marketing decisions calibrated to communications effects?
Cavusgil, Erin
;
Calantone, Roger J.
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 317-336
Persistent link: https://www.econbiz.de/10009410499
Saved in:
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