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type_genre:"Article in journal"
~person:"Chanavat, Nicolas"
~person:"Hutter, Katharina"
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Chanavat, Nicolas
Hutter, Katharina
Burton, Nicholas
4
McKelvey, Steve
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International journal of sports marketing & sponsorship
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Journal of marketing communications
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Journal of retailing
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
2
Unusual location and unexpected execution in advertising : a content analysis and test of effectiveness in ambient advertisements
Hutter, Katharina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10010514626
Saved in:
3
Guerilla-Marketing in der Unternehmenspraxis : wie Marketing-Manager und Kreative darüber denken
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
44
(
2015
)
4
,
pp. 188-193
Persistent link: https://www.econbiz.de/10010528183
Saved in:
4
Surprise, surprise : ambient media as promotion tool for retailers
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010359936
Saved in:
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