//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~person:"Chanavat, Nicolas"
~person:"Scassa, Teresa"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Guerilla-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Guerilla marketing
3
Guerilla-Marketing
3
Sport event
3
Sportveranstaltung
3
Big event
2
Großveranstaltung
2
Brasilien
1
Brazil
1
Canada
1
Gesetzgebung
1
Internet marketing
1
Kanada
1
Law
1
Legislation
1
Olympic Games
1
Online-Marketing
1
Recht
1
Social Web
1
Social network
1
Social web
1
Soziales Netzwerk
1
Sport
1
Sportmarketing
1
Sports
1
Sports marketing
1
USA
1
United States
1
ambush marketing
1
brand protection
1
digital marketing
1
social media
1
social networks
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Chanavat, Nicolas
Scassa, Teresa
Burton, Nicholas
4
McKelvey, Steve
4
Séguin, Benoit
4
Hutter, Katharina
3
Nufer, Gerd
3
O'Reilly, Norm
3
Chadwick, Simon
2
Ellis, Dana
2
Grohs, Reinhard
2
Hoffmann, Stefan
2
Koenigstorfer, Joerg
2
Mazodier, Marc
2
Snyder, Kevin
2
Wolfsteiner, Elisabeth
2
Berthon, Pierre R.
1
Biraghi, Silvia
1
Bradish, Cheri L.
1
Brownlee, Eric
1
Carrillat, François A.
1
Chandon, Jean-Louis
1
Cheong, Yunjae
1
Colbert, François
1
Coote, Leonard V.
1
Cornwell, T. Bettina
1
Dahlén, Micael
1
Davis, Frederick
1
Davis, Svetlana
1
Desbordes, Michel
1
Dickson, Geoff
1
Feigné, Matthieu
1
Fransen, Marieke L.
1
Gambetti, Rosella C.
1
Geurin, Andrea N.
1
Grady, John
1
Graffigna, Guendalina
1
Grant, Philip Stanley
1
Greenwell, T. Christopher
1
Gröppel-Klein, Andrea
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
2
Framing ambush marketing as a legal issue : an Olympic perspective
Ellis, Dana
;
Scassa, Teresa
;
Séguin, Benoit
- In:
Sport management review
14
(
2011
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009315485
Saved in:
3
Ambush marketing and the right of association : clamping down on references to that big event with all the athletes in a couple of years
Scassa, Teresa
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 354-370
Persistent link: https://www.econbiz.de/10009297064
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->