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type_genre:"Article in journal"
~person:"Chen, Chien-Wei"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzschrift"
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Konsumentenverhalten
Brand management
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Consumer behaviour
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Dienstleistungssektor
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Chen, Chien-Wei
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The service industries journal
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Consumer evaluations of service co-branding
Chen, Chien-Wei
;
Lien, Nai-Hwa
- In:
The service industries journal
38
(
2018
)
13/14
,
pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
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