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type_genre:"Article in journal"
~person:"Decker, Reinhold"
~subject:"Brand image"
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Brand image
Social Web
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Social web
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Internet marketing
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Markenimage
3
Online-Marketing
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Article in journal
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Decker, Reinhold
Loureiro, Sandra Maria Correia
7
Rita, Paulo
6
Schivinski, Bruno
6
Hollebeek, Linda D.
5
Kumar, Jitender
5
Wallace, Elaine
5
Aslam, Wajeeha
4
Becker, Kip
4
Garay Tamajón, Luis Alfonso
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Guzman, Francisco
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Kumar, Vikas
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Kunkel, Thilo
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Pauwels, Koen
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Ranfagni, Silvia
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Wang, Yonggui
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3
Azar, Salim L.
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Bang, Nguyen
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Bilro, Ricardo Godinho
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Camiciottoli, Belinda Crawford
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Chadwick, Simon
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Cheung, Man Lai
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Divakaran, Pradeep Kumar Ponnamma
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Dwivedi, Yogesh Kumar
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Farhat, Kashif
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Fernandes, Teresa
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Gensler, Sonja
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Guercini, Simone
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Harrigan, Paul
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Husain, Rehan
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Khan, Bilal Mustafa
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Kian Yeik Koay
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Kim, Hye-yŏng
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Kucuk, S. Umit
3
Kübler, Raoul
3
Langaro, Daniela
3
Li, Dahui
3
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International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The journal of product & brand management
1
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ECONIS (ZBW)
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
The effect of corporate political advocacy on brand perception : an event study analysis
Klostermann, Jan
;
Hydock, Chris
;
Decker, Reinhold
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 780-797
Persistent link: https://www.econbiz.de/10013407541
Saved in:
3
Extracting brand information from social networks : integrating image, text, and social tagging data
Klostermann, Jan
;
Plumeyer, Anja Maria
;
Böger, Daniel
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 538-556
Persistent link: https://www.econbiz.de/10011956586
Saved in:
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